Private Placements





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Applaud LLC




Industry: Application software/social networks/group stories. Group stories represents an emerging, high-value category within the $50B+ social networks U.S. market.


Business: An innovative service to help groups share and save the meaningful stories they made together. It is called GroupStory.




A software platform enhanced by machine learning and other AI tools, GroupStory gathers memories, anecdotes, photos, sentiments, and affirmations from group members using a proprietary, science-based patented process.




Group members purchase affordable, hyper-personalized print and digital output.


Target Markets:




Untapped $2.5B youth market. Groups include sports teams, cheerleader teams, marching banks, dance teams, performing arts, graduating class, school clubs, summer camps, youth trips, scouting, fraternities, and sororities.




Untapped $5B adult market. Groups include family vacations, school and family reunions, cruise vacations, corporate, military, sports, mission groups, church groups, and weddings/funerals.


Why Now? Humanity needs software tools to bring us closer together, not drive us apart. Check out the two-minute trailer from the recent, highly watched Netflix documentary called Social Dilemma.


Business Model: Groups sign up for free, and group members provide valuable content using both a unique user experience and algorithms. Parents pay $29 for a hardcover print edition, $6 for a download edition, and $5 for a five-year cloud edition. Groups renew year after year. 57% margin.


Success Story: A high school basketball team in a small, rural town generated a 79% first-year customer adoption rate and a second-year rate of 100%. GroupStory spread to all of the other 25 teams. A pilot customer survey indicated that 91% of the parents were Satisfied, Very Satisfied, or Delighted.


Status: Invested $2.7M in seed and angel funding. Achieved the following milestones:




Developed minimum viable product software and ran multiple beta pilots.




Confirmed the product/market fit. Pilot customers purchased, referred, and returned.




Demonstrated high-growth sales strategy.




Issued two science-based methodology patents. Additional patents in development.


Management: Inc. 500 entrepreneur who exited his last VC-funded tech startup to a nationally known collegiate testing company.


Target Investment: Strategic capital with aligned values seeking Unicorn potential.




$3M; Scalable platform build. Initial rollout focused on youth sports market worth $600M annually.




$5M; National youth market penetration. Position for sale to strategic buyers in multiple industries.




Professionals: Taft (corporate attorney); Frost Brown Todd (patent attorney); Tecra Systems (software).


Offices: 300 E-Business Way, Suite 200, Cincinnati, OH 45241


Contact: Company advisor Chris Nolan at 513.309.7287 or




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