Private Placements

 

 

 

 

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Aggregage, Inc.

 

 

 

The Next Generation of B2B Media. Use of social media, machine intelligence/smart algorithms, and big data to bring the most relevant content to each professional in a variety of industries, while eliminating editorial, content, and production costs of traditional publishing.

 

Large Untapped Market Opportunity. B2B marketing spend for 2018 was $162B. Digital ad spending rose 111% over the past five years, while B2B print ad spend fell 40%.

 

A Portfolio of Industry-Sector Focused Verticals. Aggregage sources its content from an average of 100 or more industry thought leaders in each vertical, and they offer insights, analyses, and opinions on the important issues and trends in their industries. Furthermore, the proprietary intelligence platform uses the social media activity of readers to rank and curate the posts, as well as to personalize the content to every reader. Content is delivered online and via e-newsletters.

 

Status.

 

 

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40 verticals with 10K content sources; 3.6M content posts, and 15M newsletters/month. Presently launching one new vertical per month.

 

 

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Content communities include Human Resources Today, Project Management Update, Supply Chain Brief, CTO Universe, Product Management Today, Online Retail Today, eLearning Learning, B2B Marketing Zone, Business Innovation Brief, EdTech Update, Medical Cannabis Brief, CleanTech Focus, Dentistry Driven, 3D Print Pulse, & Graphic Arts Today.

 

 

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2M audience subscribers.

 

 

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The Company has provided leads to B2B marketers at more than 250 companies, including Oracle, LinkedIn, AWS, and ZoomInfo., resulting in sales of more than $6M. Repeat revenues generate 70% of sales, and 45% of customers place multiple orders. YoY order size is up 20%.

 

 

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Sites turn profitable after six months or so. The target EBITDA margin is 50%, as the technology platform eliminates content/SME costs.

 

Growth Initiatives.

 

 

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Add new verticals. Currently launching one vertical/month, with plans to add 28 verticals per month by year 5, for a total of 1,000 verticals producing an estimated $750M/year from content syndication, webinar syndication, and display ads.

 

 

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Grow the audience in each vertical through partnerships and organic signups. List buys play a minimal role.

 

 

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Add advertisers in each vertical, aided by highly targeted lead generation.

 

 

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New revenue streams from full custom newsletters and data services offerings appear to hold substantial potential.

 

Management & BOD. Management has had multiple successful exits in digital media.

 

 

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Robert Flynn, CEO & Co-Founder. Previously CEO & Co-Founder of Modern Feed/Clicker (sold to CBS Interactive); CEO of Zetools, Inc. (sold to Tandberg Television); and SVP/Business Development & Co-Founder of Liquid Audio, Inc. (IPO).

 

 

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Tony Karrer, Ph.D., CTO & Co-Founder. Previously founding CTO of eHarmony and several others. Earlier CEO and CTO of TechEmpower.

 

 

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John Moses, VP/Sales. He was the published, editor-in-chief, and founder of Design Publications (an architecture and design trade magazine). He transitioned B2B print publications to Web properties and automated online selling of B2B advertising.

 

 

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Andrew Goodenough, Board Member. Executive-level advisory, board, & consulting work. A highly successful B2B media executive, including CEO of Highline Media, President of Thomson Media Banking Publishing/Conferences Group, and President of USB Corporation.

 

Offering. $5-10M Series A round. Contact the Company for details.

 

Website

 

Offices. 525 South Douglas Street, Suite 260, El Segundo, CA 90245

 

Contact. Robert Flynn, CEO. 310.729.6207 or robert.flynn@aggregage.com

 

 

 

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