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RocketFuel Blockchain, Inc.

RKFL / Other OTC

March 31, 2021

 

Business Overview

 

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RocketFuel Blockchain, Inc. (the Company) offers a blockchain-based payment solution for eCommerce merchants that allows them to instantly accept cryptocurrency and/or cash transactions (via bank transfer) without being subject to chargebacks and high transaction fees imposed by credit cards. The shipping address is also embedded in the data delivery to the merchant.

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The checkout process is accomplished via a distributed ledger (blockchain), eliminating the need for traditional payment and checkout infrastructures. Each unit of value can be transferred only once, and all transactions can be verified and audited. eCommerce merchants can receive the payment in fiat currencies (e.g., USD or EUR) or cryptocurrencies.

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The Company is working toward embedding its streamlined checkout process into website advertisements, opening up significant new sales channels to eCommerce retailers.

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Company estimates that the current eCommerce market is $3.5 trillion in size (14% of total commerce) and that there will be about 200 million crypto wallet holders by 2023. A growing number of eCommerce and retail merchants accept payments made in cryptocurrencies.

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There are many competitors offering online payment solutions (i.e., PayPal, Stripe, Amazon Payments, WePay, Bitpay, Due, Authorize.net, Dwolla, Payoneer, Payza, and Apple Pay), but only some offer bank transfers or cryptocurrency payments. The RocketFuel one-click user experience should help drive adoption of crypto as a payment method.

 

 

 

Consumer Benefits

 

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The checkout experience is consumer friendly, requiring just 1-3 clicks. The consumer provides personal information to RocketFuel one time, and there is then no need for a merchant to require new forms or to create new accounts, usernames, or passwords.

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RocketFuel is not an eWallet and holds no funds. It triggers payment to the merchant from any cryptocurrency wallet already held by the consumer or any of his bank accounts. The Company never takes possession of any consumer funds.

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Consumers consider data security to be of key importance. RocketFuel allows consumers to retain control over their personal data, entering it only a single time. This minimizes the chances of third parties selling or otherwise misusing the information. There is no exposure of the spending authority of the consumer. The technology is designed to be compliant with GDPR and other regulations to protect consumer data.

 

 

 

eCommerce Merchant Benefits

 

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A modern, simplified payments system with low costs, secure immediate payments, and elimination of fraud and chargebacks. RocketFuel helps to minimize cart abandonment because there is no need for a consumer to provide detailed personal information to the merchant or for the merchant to re-direct the consumer to a third-party payment platform.

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Merchants have no need for investments in fraud prevention tools.

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A highly automated order fulfillment process. Shipping information is encoded into the checkout system.

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The Company continues to develop capability to integrate buy-it-now and checkout into eCommerce ads, thereby helping to boost impulse purchases and conversion rates. The browser will have no need to leave the originating website to process payments or provide shipping information.

 

 

Go-to-Market Strategy

 

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Management plans to license the technology eCommerce merchants and others.

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The travel industry is the initial target market, including travel merchants, web platforms, and blog sites. There are numerous inefficiencies in existing payment systems, resulting in high costs and delayed payments.

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On December 8, 2020, RocketFuel announced that two travel companies, Skytours (a 35-year-old European travel company working with more than 100 airlines) and Militaryfares (targeting US military personnel for travel packages and tickets), have chosen to implement the RocketFuel payment solutions. Initial implementation will allow those customers to accept cryptocurrency payments, and follow-on implementation will expand the range of solutions to include booking tickets and processing bank payments.

 

 

Intellectual Property

 

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In May 2020, the Company filed three U.S. patent applications that management believes covers and/or disclose the same subject matter as was disclosed in five original patent applications that management believes have been abandoned. The rights may be subject to any intervening patent applications made after the dates of the original applications. The Company and its former CTO and Board member have filed cross lawsuits relating to this matter (see the most recent 10Q filing for details).

 

 

Leadership

 

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Peter M. Jensen, CEO & a Director, since September 2020. Mr. Jensen has more than 30 years of experience in technology. He has held senior positions with Oracle Corporation and Symantec (NortonLifeLock) and was most recently CEO of Spanugo, a venture-capital backed provider of security assurance applications that was sold to IBM in 2020.

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Rohan Hall, Chief Technology Officer, has 33 years of technology experience and is an expert in blockchain. He is also a serial entrepreneur and Fintech founder.

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Ben Yankowitz, Chief Financial Officer & a Director, has decades of experience as a corporate attorney. He specializes in securities, financial, and M&A transactions and has law degrees from USC and Cambridge. On June 26, 2020, Mr. Yankowitz beneficially owned 5.4% of the common shares outstanding.

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Kurt Kumar, VP/Marketing and Business, had more than 20 years of experience at Universal, Warner, Sony, ATT, and other companies. He also ran Crypto conference BLOCK-CON.

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Gert Funk, Chairman, is a serial entrepreneur and blockchain expert. He has 16 years of experience as a payment service provider for international eCommerce merchants. In addition to his position as Chairman, Mr. Funk will continue to head the sales efforts to online merchants. On March 29, 2021, Mr. Funk beneficially owned 20.7% of the common shares outstanding.

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Scott Klein, Chairman of the Advisory Board, has 20 years of experience as an information technology professional.

 

 

Financials

 

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Income Statements (9 months through 12/31/20 vs. 12/31/19)

 

Research & development: 32,773 vs. 3,390

G&A expense: 544,014 vs. 102,417

Operating income (loss): (576,787) vs. (105,807)

Net income (loss): (576,787) vs. (105,807)

Earnings (loss) per basic common share: (0.02) vs. (0.00)

Weighted average common shares: 23,344,000 vs. 22,731,847

 

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Balance Sheet (12/31/20)

 

Cash & equivalents: 603,256

Total current assets: 603,256

Current liabilities: 87,553

Equity of stockholders: 515,703

Number of common shares outstanding (03/26/21): 24,238,416

Stock options outstanding (12/31/20): 2,893,842 at a weighted average exercise price of $1.08

 

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In January 2021, a private investor exercised warrants for 200,000 common shares at an exercise price of $1.00 per share.

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On March 3, 2021, the Company announced that Triton Funds, the largest student-managed investment fund in the U.S., committed up to $2.3 million in equity financing. The commitment is for up to $1 million in common stock plus a warrant to purchase an additional $1.3 million of stock. Once a registration statement covering the purchased shares becomes effective, the Company has the option to consummate the purchases in tranches through year-end 2022.

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In addition to the Triton Funds commitment, the Company raised $1.4 million from other private investors since September 2019.

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As of March 29, 2021, officers and directors as a group (5 persons) beneficially owned 29.5% of the common shares outstanding. Four other individuals as a group owned an additional 47.6% of the shares.

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The Company is likely to require additional financing to fund its operations and business plan. In June 2020, the auditors of the financial statements (Prager Metis CPAs LLC) expressed a going-concern qualification.

 

 

 

Valuation Considerations

 

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The eCommerce market is massive and growing. Many existing payment solutions are based on old technologies that result in problems for e-merchants. New solutions based on blockchain and cryptocurrencies have potential to disrupt the payment solutions marketplace, allowing eCommerce retailers to see significant cost savings on fees, reduction in chargebacks, reduced fraud, and more. In addition, acceptance of cryptocurrencies opens up significant new opportunities by embedding the RocketFuel checkout solution into website advertisements.

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Several companies in the blockchain, cryptocurrency, and payment industries sport very high market valuations.

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Management is highly experienced and has had significant success with prior endeavors.

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The competitive landscape for eCommerce payment systems remains in flux. Many of the competitive checkout solutions have shortfalls that create customer inconvenience. While the market opportunity appears quite promising, technological advances by others cannot be ruled out.

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The ongoing impact from COVID-19 remains an uncertainty. The RocketFuel website and SEC filings detail various other risks and matters, and these are hereby incorporated by reference.

 

 

Contact

 

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Executive offices: 201 Spear St., Suite 1100, San Francisco, CA 94105

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Website: http://www.rocketfuelblockchain.com

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Investor contacts: press@rocketfuelblockchain.com or Ben Yankowitz, CFO, at b.yankowitz@rocketfuelblockchain.com

 

 

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